Chanel
A Chanel prize game for beauty advisors at partner retailers. My role: designing its journey and interface, up to the brand’s standards.
- Role
- UX/UI designer
- Status
- Freelance for the Herezie agency
- Year
- 2021
- Formats
- Mini-site, mobile version, campaign email
The project
In 2021, as a freelancer for the Herezie agency, I designed the UX/UI of a Chanel prize-game mini-site. It was open only to beauty advisors at partner retailers: to take part, they played mini-games and took beauty tests that suggested the right product for their skin.
A short journey, built to make a break-time game inviting, without ever lowering the visual bar.
For confidentiality reasons, the screens aren’t published here.
Get in touch for an interview, and I’ll walk you through the full case study.
A three-step journey, across three formats
01Understand
The rules, and who can play: advisors at partner retailers.
02Play
Mini-games, and beauty tests that suggest the right product for your skin.
03Confirm
The entry is recorded.
The mini-site
Its mobile version
The campaign email
The details
Typography, rhythm, micro-copy, state handling: every detail had to carry the same standard as the brand. I then adapted the experience for mobile and for the campaign email.
Interested in this work? Get in touch.