Art direction

Brand guidelines, campaigns and motion design, before moving into product.

From 2009 to 2022, in agencies and then freelance, I designed identities and campaigns for consumer brands, from print to web by way of motion design. In 2021, I moved into product design.

Most often I lead the concept, but I also get my hands into execution. Sometimes I start from a blank page. Sometimes I work within a lot of constraints. My work ended up in stores, in front of thousands of customers.

  • Peugeot Motocycles
  • La Halle
  • Sergent Major
  • Club Med
  • Panasonic
  • ARTE
  • Meilleurs Agents
  • Accor
  • Armani
  • Diabeloop
  • Novotel
  • Total
  • Adopt’
  • Hachette
  • Brittany Ferries
  • Institut des Amériques
  • HEC
  • Fédération Française de Football
  • Berlitz
  • Interbev
  • Oxford

Flagship project

Peugeot Motocycles

I worked on the brand’s global guidelines, the ones agencies around the world follow for their communication. It was very rigorous work. We also supported the launch of the E-Ludix electric scooter, the brand’s catalogues and its trade-show scenography, all the way to the stand at EICMA 2019.

See the project

A selection of my work

A global brand guideline or an Instagram post, I give them the same care.

Today

At Hocoia

Art direction carried on alongside the product. At Hocoia, I worked on the layout and wrap of the vehicles, and designed the website, communication materials and social media content.

See the Hocoia project

Hocoia’s Médicobus in Alsace
The Médicobus, in Alsace.

Interested in this work? Get in touch.