Peugeot Motocycles
- Agency
- Steve
- Years
- 2019–2020
- Role
- Art direction, graphic design, production
- Deliverables
- Global brand guidelines, brand book, E-Ludix 360° campaign, 50 cc and 125 cc catalogues, EICMA 2019 stand
At Agence Steve, I led the brand’s new global corporate guidelines and brand book. The highlight was the launch of the E-Ludix electric scooter, with a 360° campaign (print, web, point of sale) all the way to the Peugeot stand at EICMA 2019.
















In 2019, while I was working on these guidelines, the Indian group Mahindra & Mahindra bought the shares Peugeot still held. After 2020, the brand moved to new guidelines, closer to the new identity of Peugeot cars: these pages show the guidelines that served the brand until 2021.
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